In an effort to promote better health, the New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson, a publicly traded multinational healthcare company specializing in pharmaceuticals, biotechnology, and medical technologies, making it the franchise’s Official Medical Innovation Sponsor.
Johnson & Johnson will become the presenting sponsor of My Cause, My Cleats and will debut its monthly Healthcare Hero initiative during the 2025 season.
“The Jets are honored to team up with Johnson & Johnson to recognize healthcare workers in our community that put in countless hours to protect all of us,” Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures, said in a press release. “Through this meaningful sponsorship, we will be able to promote the importance of early screenings for critical illnesses, while showcasing the value in healthier lifestyle habits and then extending the awareness of health issues to Jets players’ personal support of the My Cause My Cleats program.”
Through this inspiring collaboration, the Jets and Johnson & Johnson will be able to communicate the importance of maintaining your health and well-being while highlighting the vital role of healthcare workers through new and engaging mediums.
As the presenting sponsor of the Jets’ “My Cause, My Cleats” initiative, Johnson & Johnson will amplify and highlight players’ chosen causes and custom cleats through various media channels, leading up to the game against the Falcons on Sunday, November 30th.
The sponsorship kicked off by launching a “Stories of Strength” public service announcement (PSA) campaign, in which Jets linebacker Quincy Williams informed fans about the importance of early and frequent cancer screenings.
To watch the Quincy Williams’ PSA about cancer screenings, please click here.
Additionally, the Jets will recognize a local healthcare worker each month during the NFL season as a “Healthcare Hero.”
This initiative will highlight the critical, lifesaving efforts of healthcare workers by celebrati-ng their dedication and courage. The Jets will feature chosen healthcare worker throughout articles and digital content about their dedication to the community and their careers on NewYorkJets.com and the team’s various social media channels.
The Jets will continue to build awareness about healthcare with Johnson & Johnson exclusive signage throughout MetLife Stadium during Jets home games. They will also be featured on “Protect Your Health” messaging during defensive redzone stands on the MetLife Stadium videoboards.
Find out more about these and other programs sponsored by Johnson & Johnson at www.newyorkjets.com.
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